Towarowa 22 City Tomorrow – branding
Towarowa 22 is the first project of BIG in Poland: a mixed-use urban regeneration, aimed at bringing back a complete closed-off and neglected quarter of Warsaw to the city circuit. The concept takes into account all of the historic layers and elements of this fragment of the city, and is designed to meet the diverse needs of the community, in line with the latest urban development trends. A distinctive project required a different mindset and a special approach to communication, in which we were engaged.
Research & analysis | Insight | Big Idea | Brand strategy | Logo | Brand identity | Art Direction | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Gifts | Gadgets | PR | Fairs
Client: Echo Investment | EPP
We developed the overall communication strategy and a storytelling framework: the CITY TOMORROW
We were fully responsible for the project’s communication, creating its language, tone of voice and coherent visual identification. The branding encompassed an original font design, expressing various aspects of the project in forms of variable letters.
We ran a series of interviews with experts, insiders, opinion leaders and trend-setters of Warsaw
We designed and produced a set of image-building materials, including a trade fair stand, printed album, website, videos, photo sessions, animations and corporate materials design.
Brand Strategy & Design Agency
Mianowskiego 7/4
02-044 Warsaw
Poland
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