Foksal 13/15 luxury apartments branding by e1 Collective property marketing agency

Foksal 13/15 branding

The legacy of Warsaw’s past

Foksal 13/15 branding was a task to create an accurate visual identity for the prestigious apartment investment on Trakt Królewski in Warsaw, being a comprehensive revitalization of two nineteenth-century tenements set in the historic heart of the capital. Our role was to create a brand for the residential: the logotype, visual identification and tone of voice of communication, evoking the unique values of the investment, its past and 19th century architecture.

Client: Ghelamco Poland

We created a brand identification inspired by the signature and coat of arms placed on the building’s facade by its XIX century creator.

We were responsible for the design and production of a full set of materials and sales tools, including albums, brochures and corporate identity, all created using artisan techniques.

To create unique content and storytelling for the brand, we cooperated with Warsaw’s historians.

An unusual addition to the brand’s materials was the creation of watercolours of Warsaw and Foksal 13/15 surroundings by a contemporary artist as well as a careful photographic documentation of all preserved elements of the architecture.