Towarowa 22 creative gift
An invitation to the City Tomorrow
Towarowa 22 concept, designed by the renowned BIG Architects, was to be presented for the first time to the business audience at the MAPIC fair. We were responsible for overall communication concept, and in addition to that – created a unique business gift for the trade stand visitors.
Research & analysis | Insight | Big Idea | Brand strategy | Logo | Brand identity | Art Direction | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Gifts | Gadgets | PR | Fairs
Client: Echo Investment | EPP
In line with the CITY TOMORROW concept of bringing back the storytelling of Towarowa 22 project to its urban roots, we came up with an idea of a gift being an invitation to explore Warsaw’s modern context, as well as its cultural and historical heritage.
We created a package under the name “LET’S WARSAW” containing a leather travel badge and a set of admission tickets to the best cultural institutions in Warsaw.
We were responsible for the design and production of all elements of the set as well as the packaging.
e1 Collective
Property Marketing
Brand Strategy & Design Agency
Brand Strategy & Design Agency
Mianowskiego 7/4
02-044 Warsaw
Poland
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