Galeria Młociny branding by e1 Collective property marketing agency

Galeria Młociny
strategy & branding

 Frendlier, kinder, more neighbourly

Galeria Młociny, one of the largest multi-use complexes of Warsaw, combining retail, leisure, entertainment, a restaurant zone, sports facilities and business was midway under construction, when it required a fresh approach towards its image and identity.  Our task was to introduce a totally new communication strategy and overall rebranding of the project, following acquisition by new owners.

Insight | Big Idea | Brand strategy  Logo | Brand identity: visual, verbal, sonic, motion, sensory | Art Direction | Graphic design | Content & Copywriting  | Illustration | Editorial design | Website & Digital design | Photography | Video | Creative campaigns | Print | Digital & Interactive | Gifts | Gadgets | Packaging | Advertising | PR | Social media |

Client: Echo Investment | EPP

Galeria Młociny creative photo session by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency

We proposed a new brand strategy, based upon the latest urban and social trends, to create an image of a friendly, inspiring place – much more than a regular shopping centre.

Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency

We proposed a brand new visual identification, based on a series of modern illustrations, soft colours, and a modular-shape font. We matched these friendly visuals with a new tone of voice for communication and a new slogan: let’s meet!

 

Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency

We took care of the communication during the rebranding process and afterwards, conducting social media channels and advising in PR before the centre was opened to public. 

Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency

We were responsible for the design, production and implementation of a B2B website with dedicated zones for commercial and office tenants, happenings, brochures and a set of promotional materials and items.

 

 

Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency
Galeria Młociny branding by e1 Collective property marketing agency

We supported numerous promotional events, such as trade fairs in Warsaw and Cannes, delivering the design and materials for the stands.

Galeria Młociny branding by e1 Collective property marketing agency
e1 Collective Property Marketing
Brand Strategy & Design Agency

Mianowskiego 7/4
02-044 Warsaw
Poland

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