Galeria Młociny
strategy & branding
Frendlier, kinder, more neighbourly
Galeria Młociny, one of the largest multi-use complexes of Warsaw, combining retail, leisure, entertainment, a restaurant zone, sports facilities and business was midway under construction, when it required a fresh approach towards its image and identity. Our task was to introduce a totally new communication strategy and overall rebranding of the project, following acquisition by new owners.
Insight | Big Idea | Brand strategy Logo | Brand identity: visual, verbal, sonic, motion, sensory | Art Direction | Graphic design | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Creative campaigns | Print | Digital & Interactive | Gifts | Gadgets | Packaging | Advertising | PR | Social media |
Client: Echo Investment | EPP
We proposed a new brand strategy, based upon the latest urban and social trends, to create an image of a friendly, inspiring place – much more than a regular shopping centre.
We proposed a brand new visual identification, based on a series of modern illustrations, soft colours, and a modular-shape font. We matched these friendly visuals with a new tone of voice for communication and a new slogan: let’s meet!
We took care of the communication during the rebranding process and afterwards, conducting social media channels and advising in PR before the centre was opened to public.
We were responsible for the design, production and implementation of a B2B website with dedicated zones for commercial and office tenants, happenings, brochures and a set of promotional materials and items.
We supported numerous promotional events, such as trade fairs in Warsaw and Cannes, delivering the design and materials for the stands.
Brand Strategy & Design Agency
Mianowskiego 7/4
02-044 Warsaw
Poland
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