Libero Katowice opening campaign by e1 Collective creative agency

Libero Katowice – Shop, have fun, eat!
opening campaign

When Libero Katowice entered a new phase at the finish of construction, we were invited as a creative team to conduct an opening campaign and come up with a new B2C communication strategy. Cheerful, easy-going, powered by the city’s energy, family-friendly, welcoming place, designed to become a local favourite – the image of the place was promising and had to find its appropriate continuation.

Client: Echo Investment

We focused the communication campaign for Libero Katowice commercial complex on main drivers, to express the diversity of the offer: shop, have fun, eat!

Libero Katowice opening campaign photo session by e1 Collective creative agency

Libero Katowice opening campaign key visual by e1 Collective creative agency

We came up with a creative line for advertising, comprehensive communication of Libero in social media and on-going PR activities

Libero Katowice opening campaign key visuals by e1 Collective creative agency

Cheerful, easy-going, powered by the city’s energy.

A family-friendly, welcoming place, designed to become a local favourite.

Libero Katowice opening campaign materials by e1 Collective creative agency

Libero Katowice opening campaign poster by e1 Collective creative agency

Libero Katowice opening campaign visual identification by e1 Collective creative agency

Libero Katowice opening campaign gadgets by e1 Collective creative agency

Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun! Shop, Eat, Have Fun!

Libero Katowice opening campaign web design by e1 Collective creative agency

We developed a new website design and implementation and were responsible for many ambient projects, such as short films made by young directors, associated with Katowice.