Frendlier, kinder, more neighbourly
Galeria Młociny, one of the largest multi-use complexes of Warsaw, combining retail, leisure, entertainment, a restaurant zone, sports facilities and business was midway under construction, when it required a fresh approach towards its image and identity. Our task was to introduce a totally new communication strategy and overall rebranding of the project, following acquisition by new owners.
Insight | Big Idea | Brand strategy Logo | Brand identity: visual, verbal, sonic, motion, sensory | Art Direction | Graphic design | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Creative campaigns | Print | Digital & Interactive | Gifts | Gadgets | Packaging | Advertising | PR | Social media |
Client: Echo Investment | EPP