Browary Warszawskie strategy & branding
Based on a beautiful past
Browary Warszawskie is an utterly unique urban redevelopment project, set in the by-gone confines of a former brewery in Warsaw. It combines historically rich spaces with modern premises, housing, commerce and business, located amidst a lush and welcoming environment, aiming at creating a new urban destination of Warsaw. We were invited to re-think the brand strategy and visual identification, that would find the balance between the noble past and the new, future shape of the place.
Research & analysis | Insight | Big Idea | Brand strategy | Logo | Brand identity | Art Direction | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Gifts | Gadgets | PR | Fairs
Client: Echo Investment, Architecture: JEMS
The new branding strategy was followed by a completely new approach towards the identification.
We created a new logotype for Browary Warszawskie, inspired by the old fonts and the arch form, very characteristic for the underground caverns of the brewery.
We proposed the brand’s manifesto, slogan, tone of voice and key messages, and found keys to the historic storytelling, using a micro-stories technique. We created a chain of „capsules” dating back to the XIX century, to highlight and inspire, and not to overwhelm.
We created numerous marketing tools for Browary Warszawskie, including a film, a set of brochures, www, exhibition, adverts, ambient, presentations and even a set of craft beers, used as promotional gift.
Based on a beautiful past
Brand Strategy & Design Agency
Mianowskiego 7/4
02-044 Warsaw
Poland
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