Browary Warszawskie branding by e1 Collective property marketing agency

Browary Warszawskie strategy & rebranding 

Based on a beautiful past

Browary Warszawskie is an utterly unique urban redevelopment project, set in the by-gone confines of a former brewery in Warsaw. It combines historically rich spaces with modern premises, housing, commerce and business, located amidst a lush and welcoming environment, aiming at creating a new urban destination of Warsaw. We were invited to re-think the brand strategy and visual identification, that would find the balance between the noble past and the new, future shape of the place.

Research & analysis | Insight | Big Idea | Brand strategy  | Logo | Brand identity | Art Direction |  Content & Copywriting  | Illustration | Editorial design | Website & Digital design |  Photography | Video | Gifts | Gadgets | PR | Fairs 

Client: Echo Investment, Architecture: JEMS

Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
The new rebranding strategy was followed by a completely new approach towards the identification.

We created a new logotype for Browary Warszawskie, inspired by the old fonts and the arch form, very characteristic for the underground caverns of the brewery. 

Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
We proposed the brand’s manifesto, slogan, tone of voice and key messages, and found keys to the historic storytelling, using a micro-stories technique. We created a chain of „capsules” dating back to the XIX century, to highlight and inspire, and not to overwhelm.
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency

We created numerous marketing tools for Browary Warszawskie, including a film, a set of brochures, www, exhibition, adverts, ambient, presentations and even a set of craft beers, used as promotional gift.

Browary Warszawskie branding & photo session by e1 Collective creative agency

Based on a beautiful past

 

 

Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
Browary Warszawskie branding by e1 Collective property marketing agency
e1 Collective Property Marketing
Brand Strategy & Design Agency

Mianowskiego 7/4
02-044 Warsaw
Poland

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