Based on a beautiful past
Browary Warszawskie is an utterly unique urban redevelopment project, set in the by-gone confines of a former brewery in Warsaw. It combines historically rich spaces with modern premises, housing, commerce and business, located amidst a lush and welcoming environment, aiming at creating a new urban destination of Warsaw. We were invited to re-think the brand strategy and visual identification, that would find the balance between the noble past and the new, future shape of the place.
Research & analysis | Insight | Big Idea | Brand strategy | Logo | Brand identity | Art Direction | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Gifts | Gadgets | PR | Fairs
Client: Echo Investment, Architecture: JEMS
We created a new logotype for Browary Warszawskie, inspired by the old fonts and the arch form, very characteristic for the underground caverns of the brewery.