Towarowa 22 is the first project of BIG in Poland: a mixed-use urban regeneration, aimed at bringing back a complete closed-off and neglected quarter of Warsaw to the city circuit. The concept takes into account all of the historic layers and elements of this fragment of the city, and is designed to meet the diverse needs of the community, in line with the latest urban development trends. A distinctive project required a different mindset and a special approach to communication, in which we were engaged.
Research & analysis | Insight | Big Idea | Brand strategy | Logo | Brand identity | Art Direction | Content & Copywriting | Illustration | Editorial design | Website & Digital design | Photography | Video | Gifts | Gadgets | PR | Fairs
Client: Echo Investment | EPP
We designed and produced a set of image-building materials, including a trade fair stand, printed album, website, videos, photo sessions, animations and corporate materials design.