Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency

Towarowa 22      creative gift

An invitation to the City Tomorrow

Towarowa 22 concept, designed by the renowned BIG Architects, was to be presented for the first time to the business audience at the MAPIC fair. We were responsible for overall communication concept, and in addition to that – created a unique business gift for the trade stand visitors.

Research & analysis | Insight | Big Idea | Brand strategy  | Logo | Brand identity | Art Direction |  Content & Copywriting  | Illustration | Editorial design | Website & Digital design |  Photography | Video | Gifts | Gadgets | PR | Fairs 

Client: Echo Investment | EPP

Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency

In line with the CITY TOMORROW concept of bringing back the storytelling of Towarowa 22 project to its urban roots, we came up with an idea of a gift being an invitation to explore Warsaw’s modern context, as well as its cultural and historical heritage.

 

Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency

We created a package under the name “LET’S WARSAW” containing a leather travel badge and a set of admission tickets to the best cultural institutions in Warsaw.

Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency
Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency

We were responsible for the design and production of all elements of the set as well as the packaging.

Let's Warsaw | Towarowa 22 creative production by e1 Collective property marketing agency

e1 Collective Property Marketing
Brand Strategy & Design Agency

Mianowskiego 7/4
02-044 Warsaw
Poland

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